How to Run an Empathy & User Journey Mapping Workshop


Empathy Mapping

A blank empathy map template. Download it here.
Our hypothetical empathy map showing Charlie, our target user.

User Journey Mapping

A simple user journey map framework
A user journey map showing Charlie’s experience creating and sharing digital video in the mid 2000s.
Opportunities derived from the User Journey Mapping exercise

What comes next

  • Participants have learned about user centred decision-making
  • They’ve started to think in terms of users and journeys, not specs and features
  • You’ve identified some potential opportunities for the product roadmap



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Harry Brignull

Expert in deceptive design. Coined the term Dark Patterns: Expert witness: Also: head of innovation at