Onboarding is a fashionable topic at the moment. You see lots of onboarding articles and tear-downs shared these days. But onboarding is just the first date. If someone installs your app or registers on your site, you’re not guaranteed a long term relationship — far from it. One study…

Introduction This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping. Empathy mapping is a way to characterise your target users in order to make effective design decisions. User journey mapping is a way to deconstruct a user’s experience with a product or service…