How to Run an Empathy & User Journey Mapping Workshop


Empathy Mapping

A blank empathy map template. Download it here.
Our hypothetical empathy map showing Charlie, our target user.

User Journey Mapping

A simple user journey map framework
A user journey map showing Charlie’s experience creating and sharing digital video in the mid 2000s.
Opportunities derived from the User Journey Mapping exercise

What comes next

Expert in deceptive design. Coined the term Dark Patterns: Expert witness: Also: head of innovation at