Beyond onboarding: ramping up your users from novice to expert

The abandonment antipattern

Evernote’s web app state upon first registration (March 2016)

The front-loading anti-pattern

A range of mobile apps that fall foul to the front-loading antipattern.

The Zone of Proximal Development

The zone of proximal development reminds us that learners acquire knowledge in steps. Jump too far ahead and you’ll lose them.

It’s about persuasion as well as learning

BJ Fogg’s classic model of persuasion.

Twitter’s Ramp Up Management System

If you are following few people, you get more “Who to follow” cards. As your account matures, Twitter injects different lower-priority Ramp Up cards.

The Google Analytics Ramp Up Management System

Google Analytics uses a notification bar to deliver its ramp-up calls-to-action — mainly consisting of configuration activities.

Clippy: why timing and pacing is crucial

Invasive notifications and disrespectful design

“Like millions of iOS users I ignore this message daily and wish I could check “do not show again.” — Mike Ryan

Anatomy of a unified Ramp Up Management System

Two ramp up calls-to-action: infobar on left, modal on right.
A simplified version of the decision table used in The Telegraph Digital Edition app

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Expert in deceptive design. Coined the term Dark Patterns: darkpatterns.org. Expert witness: testimonium.co. Also: head of innovation at smart.co

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Harry Brignull

Harry Brignull

5K Followers

Expert in deceptive design. Coined the term Dark Patterns: darkpatterns.org. Expert witness: testimonium.co. Also: head of innovation at smart.co